Learning objective 1:

LO1: Examine appropriate research methodologies and approaches as part of the research process

P1. Produce a research proposal that clearly defines a research question or hypothesis supported by a literature review.

P2. Examine appropriate research methods and approaches to primary and secondary research.

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1.1: Developing a research proposition:

• The importance of developing methodical and valid propositions as the foundation for a research project.
• Rationale: the purpose - raison d'être - and significance for research question or hypothesis.
• The value of the philosophical position of the researcher and the chosen methods.
• Use of Saunders's research onion as a guide to establishing a methodological approach.

1.2: Literature review: University example

• Conceptualisation of the research problem or hypothesis.
• The importance of positioning a research project in context of existing knowledge.
• Significance and means of providing benchmarks by which data can be judged.

Example of questions

• Football research

1.3: Qualitative, quantitative and mixed method research: Video example

• Key theoretical frameworks for research.
• Advantages and limitations of qualitative and quantitative research approaches and methods.

Lecturer Notes:

1. The nature of business and management research
2. The role and important of research
3. Formulating and claifying the research
4. The research process: Coming to terms
5. Critically reviewing the literature
6. Selecting the problem of reviewing the research

****** Unit 11: Task 1: Research Proposal (Example) *******