LO2 Conduct and analyse research relevant to a chosen business research project.
P3 Conduct primary and secondary research using appropriate methods for a business research project that consider costs, access and ethical issues.
P4 Apply appropriate analytical tools to analyse research findings and data.
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2.1: Research as a process:
- Research has distinct phases which support a coherent and logical argument. This includes using literature review - secondary research to inform a primary, empirical, study.
- Individual appointments to discuss draft literature review
- Conducting research
2.2:
Selecting a sample:
- The importance of gathering data and information (qualitative or quantitative) to support research analysis.
- Selecting sample types and sizes that are relevant to the research.
- Considering sampling approaches and techniques including probability and non-probability sampling.
2.3:
Ethics, reliability and validity:
- Research should be conducted ethically. How is this achieved and reported?
- Research should also be reliable (similar results would be achieved from a similar sample) and valid (the research measures what it aimed to measure).
Lecturer Notes:
2.4:
Analysing data:
- Using data collection tools such as interviews and questionnaires.
- Using analytical techniques such as trend analysis, coding or typologies.
Lecturer Notes:
2.5:
Primary research / field work - independent research:
- Experiment, Survey, Case study, Action research,
- Grounded theory, Ethnography and Archival research
Lecturer Notes:
